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Liam Pape, 18, from Darlington, wrote to Prime Minister David Cameron when he was 15 calling on the government to introduce standardised packs and says he welcomes the move

However, these design features often prompted smokers to modify their behavior

The written warnings included: Quitting smoking now greatly reduces serious risks to your health, and Smoking causes lung cancer, heart disease, emphysema and may complicate pregnancy. Related: U.S

doi:10.1371/journal.pone.0198047 Products C for T

Reynolds, and P

-- Size: The dimensions of each page of the two-page advertisement are approximately 11 inches x 14 inches (28cm x 36cm)