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Since IQOS has real tobacco, Altria believes the product will be closer to a classic cigarette experience

Code 82.26.020(1)

It elevates the smoking experience, reminding users that each cigarette carries a piece of history and cultural pride

Anyone who knows about the It Happened One Night formula knows that there has to be a point in every story where a life-changing event happens (a la American Graffiti )

Vaping doesn't produce known carcinogens in quantities large enough to be considered real risks, and it doesnt contain solid particles like smoke

Also, margin structures, retail positioning, and product sourcing may differ significantly from traditional vape hardware