According to Euromonitor International, Imperial held about 3% of the total global cigarette market in 2023, selling brands including Davidoff, Gauloises Blondes, JPS, West, Winston and more.** Although it has also entered into the novel product market, the company continues to profit almost entirely from cigarettesincluding its specialist brands that are geared toward specific consumer groups. In particular, Imperial has been called out for targeting women and girls in its marketing
The process of rolling your own is often called "RYO" (roll-your-own), and the tobacco used is referred to as "RYO tobacco," which is distinct from factory-made cigarettes
Black and Milds also contain more nicotine and tar than cigarettes
Slim 6 mm diameter for cleaner, tighter and more flavour-rich rolls
Custom lighter cigarette case made to order for a King Size, 100s, Slim or Super Slim cigarettes size packet
Hologram-based designs work exceptionally well for logos and branding, helping packaging stand out in a crowded market